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Uniqlo’s Magic Mirrors let prospects see how attire they fight on in-store seems in different color options. Neiman Marcus has launched comparable technology in some of its stores, partnering withMemoMi Labs to put in 58 of the company’s Digital Mirrors in 37 locations in 2017. Walmart ventured into VR buying as early as 2017 when it hired Obsess to create a photorealistic CG virtual Fashion News retailer for Rebecca Minkoff. The expertise was part of Walmart’s Innov8 VR competition and included the ability to shop racks using a headset and full the checkout process in VR. In 2019, Obsess worked with Tommy Hilfiger to create a digital version of a pop-up retailer for the brand’s collaboration with actress and singer Zendaya. Fashion houses with deep pockets have made strikes to bring AR/VR tech in-house.

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