Other analysis indicated that a low market share strategy could nonetheless be very worthwhile. Schumacher , Woo and Cooper , Levenson , and later Traverso confirmed how smaller niche players obtained very high returns. Moore confirmed how companies could attain this enviable place by utilizing E.M. Rogers’ 5 stage adoption process and focusing on one group of consumers at a time, using every group as a base for reaching the subsequent group. The most troublesome step is making the transition between introduction and mass acceptance. If successful a agency can create a bandwagon effect during which the momentum builds and its product becomes a de facto standard.

The business level strategy is the center of the three-level strategy hierarchy. It links the company degree strategy that is on the high of the hierarchy to the department-focused useful stage that serves as the inspiration of the hierarchy. The corporate stage strategy …