But even though it has been running for nearly two years because it was launched, the event of the variety of customers has not been as expected and has not had a big impact on the corporate. This makes the company really feel the want to consider its marketing technique. The objective of this research is to judge the marketing technique of the OTR Service service, outline problems and challenges, then formulate a marketing strategy to optimize OTR Service service opportunities. The outcomes showed the marketing technique undertaken by PTM was inefficient and ineffective because of the lack of resource capabilities and competencies, and the absence of a matrix or measurement in every of its marketing activities. Ultimately, the simplest and sustainable small business marketing ways are those who develop and preserve relationships with their clients. To do this, enchantment to your customers’ emotional reference to your corporation.
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