Management, Marketing & International Business
The 21st Century economic system is dynamic and driven by clients ever altering wants and wishes. To stay competitive businesses want to understand what their prospects want and the way to deliver a high quality customer expertise that goes past the product or service offering. This topic explores how a customers’ perceptions – both aware and unconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a model through the buyer life cycle will decide ranges of buyer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement within the customer experience strategy and metrics of satisfaction, loyalty and advocacy. This knowledge will form a foundation of theoretical information about organisational behaviour that shall be built on in future topics.
Once you’ve created superior content material, push it out the place your audience is engaging such as Linkedin, Twitter, and Facebook. If …